What do we know about the Vitamin Shoppe? We think they rock the natural herb care treatment really well. As you can probably guess Kern and I aren’t much into weight loss and diet supplements. We believe in healing the body from the inside out naturally from lifestyle choices. And the Vitamin Shoppe seems to think how our brand identifies with fitness is right up their alley too since they hand-selected Kern, our handsome and knowledgeable fitness guy to be part of their new fitness campaign for 2013!
How did The Vitamin Shoppe choose Kern Alexander
After a vigorous audition process of models and performers all across New York City streaming in to showcase their best fitness talents, how they stay motivated and motivate their clients to be healthy, the team over at The Vitamin Shoppe had some tough decisions to make. We’re not just talking about local New York talent either two of the four fitness gurus selected are originally from Norway and New Zealand so fitness travels far! In an industry that is becoming increasingly saturated with health professionals all claiming to be the best they needed to see something unique in the four participants they would select. Here’s how Kern answered to make the final cut.
How does Kern motivate our clients to stay fit? We believe variety is most important in any fitness program because as Kern says it keeps it interesting. You never want to become burnt out from too much repetition in your workouts. Most of us already have plenty of that between our daily commutes and office place setting. Kern also adds that it’s important to figure out what you enjoy doing to stay fit. Working out should always be something you look forward to so it can become commonplace. If you hate your routine you’re just going to look for any excuse to quit!
What does Kern say to keep our clients in check? He says to them in his stern voice, ” You’re not going to give up.” Ok, it sounds funny the way he says it in the video, but to be completely honest it’s really the support system that we’ve put in place that makes our clients motivated to keep coming back for more torturous workouts and continue pushing themselves to go harder than the time before. One thing I’ve learned as a personal trainer is that people look up to authority; someone more knowledgeable than them to help better themselves in ways they wouldn’t otherwise know how to do on their own. We offer this in conjunction with guidance and positive reinforcement so that our clients can feel comfortable to vent to us when they’re facing a personal battle or when they feel themselves slipping off track to avoid the onset of emotional suppression.
What does Kern say to let them know their fitness goals are attainable? He says do the best with what you have to work with! Unfortunately reaching a personal fitness goal is does not require the same amount of effort from everyone. We hate to say it, but the truth is some people are just blessed with good genetics so their goals may be more easily attainable. However, reaching and sustaining desired results pertains more importantly to how you treat your body. If you treat your health as a lifestyle you’ll see quicker progress and better results from your workouts.
What to expect from Kern’s fitness campaign with The Vitamin Shoppe
This video only just touches on what’s in store for these fitness all-stars. You can expect to see Kern’s face along with the other three selected participants all over online advertising and even at a Vitamin Shoppe store near you! You saw Kern running through the yellow tape in the video, but to catch wind of his real fitness talents you’ll have to check him out in action this Spring on any of The Vitamin Shoppe’s promotional advertising!
Why The Vitamin Shoppe is a brand we are proud to work for
I mentioned their use of natural ingredients such as herbs in the product line they carry. One of the things we never like to condone is putting a product in your body that has a list of ingredients that you’ve never heard before. There’s an abundance of natural plants that offer many of the same healing properties that pharmaceutical drugs advertise. Our earliest ancestors got most of their food supply from the soil yet so many of us have never even tasted an herb before that hasn’t been served in a dish at a restaurant. It’s important that we start educating ourselves on herbal medicine and other forms of alternative care before popping a pill. The Vitamin Shoppe provides this resource.
Another perk about The Vitamin Shoppe is that they aren’t just a shop and go kind of brand. Their goal is not just to sell you a product, but to keep you informed about your health. On their site they offer a slew of recipes and even a health guide that is gender specific and tailored to your fitness goals, limitations, concerns and more. There’s even a health section catering to pet needs. It’s definitely the kind of site you want to hang out for a bit and spend some time browsing and educating yourself on your health and the products you’re looking to try before immediately going for the wallet.
If there’s any answers or concerns that haven’t been addressed on their site they offer 24/7 online support via a virtual chat so there’s really no room for error here in what health needs or concerns you’re looking to get answers for. 
Have you ever shopped at The Vitamin Shoppe before? If so, what products have you tried?
When wifey was pregnant, we picked up vitamins from there. Everything looks so wonderful. It’s like “oh! I need that” or “oh, That could help me with X”
Very cool stuff. Congrats Kern.
Pavement Runner recently posted..Playlist Thursday and #LoveMusic
I hope she’s still taking her vitamins
I’m not the best with taking my vitamins either so who am I to talk, but it’s such an easy way to make sure your body is always getting the adequate nutrients it needs that you might not always be getting in your diet. We love the Vitamin Shoppe and I can tell you I’ll be spending a great more time in there now, and no not just to gawk at Kern’s pictures in store although that is motivation too lol.